ABOUT THE PROGRAM:
Patriot’s Pour is a cause marketing program that allows businesses with a pourable product to raise awareness and funds in support of America's Warrior Partnership's mission - empowering communities to empower veterans - while differentiating their own brand and driving business.
Because the program is centered on pourable products, the campaign is open to businesses from a wide range of backgrounds, from land development and construction to the food and beverage industries. For example, a restaurant could donate a dollar amount for every drink they pour, or a developer could donate a percentage of their sales for every yard of cement poured at one of their construction sites.
Murphy and Lusardi “pour” thousands of yards of concrete to construct our buildings. We have committed to donating significant funds to the October 3 Patriot’s Pour event to support San Diego veterans. Our goal is to help ensure veterans are empowered to achieve the quality of life they have earned and deserve through their military service.